Welcome to the 428 Publishing Services website.
428 Publishing Services specialise in creating publications for community football clubs.
Our expertise lies in publishing customised football club newsletters and producing sponsor books, sponsor business directories and club media releases.
428 Publishing Services understand the commitment and hard work that is put into operating a club. Putting together a publication can be a headache for committee members when you already have a busy life and a full-time job. Well, producing publications for footy clubs IS our full-time job and we’d love to help you out.
Using our extensive knowledge of football operations coupled with our publishing expertise, 428 Publishing Services can build and promote your brand as a competitive and professional sporting organisation.
Please browse our website to discover how 428 Publishing Services can help you let your sponsors, players, members and competitors know that your club means business.
Footy Trivia (AFL)
Some more footy trivia for you.
1.Who won the 1997 Grand Final?
2.Who is the captain of Fremantle?
3. Corey McKernan had equal votes to two other players at the 1996 Browlow but was ineligible to claim his medal due to suspension. Who were the other two players?
4. How many games have Richmond won this year?
5. Who was the leading goal kicker after Round 16?
6. What year did the Brisbane Bears become the Brisbane Lions?
7. Which VFL team is Jason Akermanis currently playing for?
8. Why was celebrity player manager Ricky Nixon rushed to hospital last week week?
1. Adelaide 2. Matthew Pavlich 3. James Hird and Michael Voss 4. Five 5. Jack Riewoldt 6. 1997 7. Williamstown 8. Pneumonia
The 428 Update – June
Here is link to The 428 Update – our June newsletter. 428 Update – Issue 2 A4 PDF
Footy Trivia (AFL)
Just for fun, I thought I would post some AFL trivia. Footy trivia is a favourite inclusion in footy newsletters.
1. What year did the Western Bulldogs win their last premiership?
2. Who is the current leading goal kicker in the AFL?
3. What AFL teams did Mark ‘Jacko’ Jackson play for?
4. What year did South Melbourne relocate to Sydney?
5. Who was the Swans coach that year?
6. Name the three joint Brownlow winners of 2003.
7. How many premierships have West Coast won?
8. How many games did Robert Harvey play?
9. What year did Anthony Koutoufides retire?
10. What date was Eddie McGuire elected Collingwood president?
Here are the answers. How did you go?
1. 1954 2. Jack Riewoldt 3. Melbourne, St.Kilda and Geelong 4. 1982 5. Rick Quade 6. Ricciuto, Buckley and Goodes 7. 3 8. 383 9. 2007 10. 29 October 1998
How to Create a Mailing List
A newsletter can be one of your most powerful marketing tools. But to be effective, your newsletter should be sent out consistently so that your business is the first one to come to your potential client’s mind when they require the service you provide.
However some people have difficulty putting together a list of potential readers. If you can’t think of who to send your newsletter to, then try out these ideas to build up your mailing list
- Use your website – Put a subscription box on your website so that visitors and clients can join up
- Business cards – Collect business cards from everyone you meet and put their details down on your mailing list
- A subscription book in your office/shop – Keep it visible in a handy position to make it easy for customers to sign up. Try leaving it in your waiting room or on your counter if you have one.
- In correspondence – A subscription note/link at the bottom of emails or with invoices you send out
- Previous clients – Look through your invoice book for past clients and send them your newsletter so that they remember you
- Your current network – Send your newsletter to family, friends and associates and ask them to send it on to anyone they think might be interested.
When you are sending out your newsletter, be sure to give readers the option of unsubscribing – you don’t want to be accused of sending SPAM.
If you have a newsletter that is full of great content, your readers will look forward to receiving it and your mailing list will grow without any effort.
Football Club Newsletters
Here at 428 Publishing Services, we love our footy just as much as we love producing newsletters. So it was only a matter of time before we thought of a way to bring the two together at work. So….
428 Publishing Services are pleased to announce that they are now offering huge discounts to footy clubs. Each issue costs just only$79. This cost includes the design and layout of your newsletter, great content such as articles, trivia and colouring pictures and also the inclusion of your content. We edit and proofread the content for spelling and grammatical errors to ensure your club projects a professional image. You receive 2 PDF copies of your newsletter via e-mail:
- A black and white copy in booklet format which is ready for printing. Printing in black and white is cost-effective and gives your newsletter a “newspaper” image.
- A full colour copy that you can place on your website or e-mail it directly to sponsors, members, players and supporters.
For more information, check out these FAQs or contact Lynda on 0438 025 181.
Proofreading Your Newsletter
Have you ever sent off an important document only to realise later that there were errors in it? When you are concentrating on a document it is easy to overlook spelling and grammar mistakes. Here is a checklist to help proofread your document:
- Does the text make sense and flow in a logical order?
- Is the purpose of the document clear?
- Are there any grammatical problems?
- Are there any spelling mistakes or typos?
- Are any words accidentally repeated?
- Have you used the correct spelling of words such as their/there, its/it’s or to/too
We all make mistakes, so it pays for you to have someone else run a fresh pair of eyes over your work to ensure it is polished and professional.
Why Your Clients Will Love Your Newsletter
Even though newsletters are one of the oldest business marketing methods, they are still as powerful and popular as ever. If you are wondering what the appeal is and why your clients would love to receive a newsletter from you, then read on.
Entertainment - Newsletters are like a mini magazine or newspaper. They are not long enough to be boring, but are just long enough to communicate what you want to say about your business. As a newsletter can include articles, trivia and tips your reader will view it as entertainment rather than advertising. They might read it on their lunch break at work or while they are having a coffee at their kitchen table at night. Some might even take it to the bathroom with them, like my hubby does.
Value - You add a whole lot of value to your service when you send your client a newsletter. They get free tips and useful advice from an expert (YOU!).
Knowledge - The information you include in your newsletter will arm your clients with knowledge on services and products your business and industry provide so they can make an informed decision when it comes to buy. And when they are ready to buy, who will they call? You, of course.
Added to all of this is the fact that your clients will love that you are thinking of them. So why wouldn’t you send a newsletter?
Newsletter Tips- Writing in Plain English
To keep your newsletter user-friendly, here are a few tips to help get your message through to your reader.
- Use familiar, everyday words that readers will understand.
- Engage the audience by using personal pronouns such as ‘we’ and ‘you’ except in formal contexts.
- Avoid euphemisms, clichés, and overused or ‘trendy’ words or phrases.
- To make your message clear, simple and easy to follow, keep your sentences short.
- Use lists to break up complicated text.
The 428 Update – September 2009 Newsletter
While we are busy having fun at the beach, we thought we would post one of our newsletters from last year to keep you entertained. This issue of The 428 Update is from September 2009.
Enjoy!
Blog Coming Soon!
The 428 Publishing Services Blog will be coming to you in 2010.
Our blog will keep you informed and entertained with daily articles,tips
and trivia.
Watch this space!!
