Club Branding Tips
When a football club talks about “building their brand” people often think of corporate sponsorship and bringing in sponsor dollars to keep the club financially viable.
But branding should be built around the heart and soul of the club – its members.
If a club does not actively look after its members and try to increase its member base then, you guessed it, people will no longer come to the games and sponsors will jump off board faster than …. well… something very fast…a speeding bullet perhaps.
Here are a few rip-snorter strategies to keep in mind when planning how to build your club brand:
Determine what your club stands for – how the core values of the club can be demonstrated to your members. For example a club that wants to inspire more families to come to games should schedule Family Days into their sporting calendar (which many sponsors will love to be involved in) and offer discounts on family memberships.
Give your brand personality – communicate the spirit of the club brand directly to potential and current members through your club newsletter, your website, columns in newspapers, social media and even a blog. This also helps keep everyone involved and up-to-date with what is going on at their beloved club.
Be consistent with how you promote your brand – although you will use different forms of media to build your brand to different stakeholders, you should have a consistent image displayed throughout all of your advertising, publishing and merchandising. This could include the club logo, team colours and motto.
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