Newsletter Tips- Writing in Plain English
To keep your newsletter user-friendly, here are a few tips to help get your message through to your reader.
- Use familiar, everyday words that readers will understand.
- Engage the audience by using personal pronouns such as ‘we’ and ‘you’ except in formal contexts.
- Avoid euphemisms, clichés, and overused or ‘trendy’ words or phrases.
- To make your message clear, simple and easy to follow, keep your sentences short.
- Use lists to break up complicated text.
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