Blog
Club Branding Tips
When a football club talks about “building their brand” people often think of corporate sponsorship and bringing in sponsor dollars to keep the club financially viable. But branding should be built around the heart and soul of the club – its members. If a club does not actively look after its members and try to [...]
Trivia
1. Who is the current CEO of Essendon? 2. Which team won the NAB Cup in 2010? 3. Who were runners-up in the 2011 NAB Cup? 4. Who was runner-up at the 2010 Brownlow? 5. Who took over Chris Judd’s role as Captain at West Coast? 6. How many games did West Coast win in 2010? 7. Which former AFL player was [...]
Werribee Tigers Release Statement on Recent Racism Issues
428 Publishing Services produces newsletters for the VFL club the Werribee Tigers. Last week’s issue provided an interesting read as both Majak Daw and the Werribee Tigers included articles relating to the racism directed at Majak at a recent game. Check it out here Tiger News June 12th 2011
Getting Passionate (But Not The Horny Kind)
Don’t you love it when you get so immersed in something that you lose track of time? You forget about everything else that is happening in your world and give all of your attention to what you are doing. Many people have passions in their life; working on a car, creating a beautiful garden, raising [...]
Taking Your Club to the Next Level
Most footy clubs have been around for a long time, so they have a sound structure in place to keep the club running. But a club that is ‘running’ is not necessarily a club that is performing at its best. To operate at optimum level on the field, your club needs a strong support system [...]
Planning For Success
Like any business a football club needs a plan. And with this season just about to kick off, now is the time to start thinking about the changes and improvements your club needs to make to develop and grow. Players, the club committee, sponsors and members should all be given the opportunity to have input [...]
Content Ideas for Sponsor Books
Need some content ideas for your sponsor book? • A summary of the proposal • An overview of the club • Benefits of sponsoring your club • Cost of Sponsorship • What you offer and how you promote sponsors (signage, business directories, events etc.) • Future club developments • Committee members and contact details • [...]
How to Attract Sponsors
To secure a mutual partnership with a sponsor, a platform to demonstrate and showcase your club’s capabilities at sponsorship management is essential. Putting together a proposal and distributing it to potential sponsors is a great way to highlight the opportunities a partnership with your club presents. Here are a few tips to keep in mind [...]
The 428 Update – Moving to the Next Level
For those of you who are not on my mailing list, here is a copy of the February issue of The 428 Update.: 428 Update – February 2011 Inside this issue: How to Take Your Club to the Next Level Getting Passionate (Not the Horny Kind) Trivia and ‘Who am I?’ Success and Motivation Tips [...]
Who Am I?
I was born on the 27th of March 1967. I wasn’t considered a player blessed with the highest degree of natural talent. I was recruited from West Perth Football Club and I was part of the West Coast Eagles inaugural VFL squad in 1987. I was an aggressive half back line player. At the end [...]
