We know that it is not just the players on the field who help a club or league achieve success!

So check out the latest issue of  The 428 Update   and read about all of the ways 428 Publishing Services can help clubs and leagues attract more sponsors, build their membership base and motivate players and committees.

And be sure to forward a copy of The 428 Update to anyone else you think would like to hear about our service!

But branding should be built around the heart and soul of the club – its members.

If a club does not actively look after its members and try to increase its member base then, you guessed it, people will no longer come to the games and sponsors will jump off board faster than …. well… something very fast…a speeding bullet perhaps.

Here are a few rip-snorter strategies to keep in mind when planning how to build your club brand:

Determine what your club stands for – how the core values of the club can be demonstrated to your members. For example a club that wants to inspire more families to come to games should schedule Family Days into their sporting calendar (which many sponsors will love to be involved in) and offer discounts on family memberships.

Give your brand personality – communicate the spirit of the club brand directly to potential and current members through your club newsletter, your website, columns in newspapers, social media and even a blog. This also helps keep everyone involved and up-to-date with what is going on at their beloved club.

Be consistent with how you promote your brand – although you will use different forms of media to build your brand to different stakeholders, you should have a consistent image displayed throughout all of your advertising, publishing and merchandising. This could include the club logo, team colours and motto.

2. Which team won the NAB Cup in 2010?

3. Who were runners-up in the 2011 NAB Cup?

4. Who was runner-up at the 2010 Brownlow?

5. Who took over Chris Judd’s role as Captain at West Coast?

6. How many games did West Coast win in 2010?

7. Which former AFL player was nicknamed “Hungry”

8. Name the teams that Rodney Eade  played for?

9. Where is Denis Pagan currently coaching?

10. Who won the Coleman medal in 2010?

 Answers: 

1. Ian Robson 2. Western Bulldogs 3. Essendon 4. Gary Ablett 5. Darren Glass 6. 4  7. Kevin Bartlett 8. Hawthorn and Brisbane 9. Northern Knights 10. Jack Riewoldt

I think Luke has captured what the spirit of footy is all about and why I love it so much.

Well done Luke!

AFL Players Band Together to Oppose Racism

In this issue you will find trivia, tips on how to brand your club and details about our special offer on sponsor directories.  Click the link to check it out! 428 Update – July 2011

It has been a very busy and very exciting few months for 428 Publishing Services. Here is what we have been up to:

Now that we have well and truly established our brilliant service  in Victoria, we have been to Adelaide to determine if we should have a crack at the footy publishing market in South Australia and we decided……of course we should!

South Australians are just as footy mad as us Victorians so it is time for us to get on board and help out clubs over there too.

It is only fair that we share our talent, don’t you think?

We will be setting up a base in the ”City Of Churches” for when we are over there visiting wineries at :

38 Catherine Helen Spence Street, Adelaide 5000.

All queries should still be directed to info@428publishingservices.com.au or by calling 0438 025 181.

 On top of that exciting news, we have also welcomed our first VFL club as a client and we are now producing Tiger News for the Werribee Tigers. We are thrilled to be working with them and have absolutely loved producing the club newsletter.

And last, but certainly not least, we have been working on our Stationery Branding Kits. 428 Publishing Services are now designing invoices, envelopes, letterheads and business cards for clubs. More details to come soon so watch this space.

Right on!

Check it out here Tiger News June 12th 2011

Many people have passions in their life; working on a car, creating a beautiful garden, raising wonderful children, building a beautiful home and reading books from a favourite author are passions that people may have. A lot of folks, however, don’t feel passionate about anything.  And when you don’t feel passion you don’t get excited about much in life, you can be unproductive and you don’t progress because you don’t look forward to anything.

 Pash Me

So how do you become passionate? Here are my tips to get some burning passion in your life. (But not the horny kind)

• Set some grouse goals – You need to create goals that are so exciting that you just can’t wait to achieve them.  Sometimes, when I have an idea for my business, I get so excited that I can’t sleep. I love feeling this way so I am always brainstorming and creating plans.  Your goals should be challenging but something you know you can achieve, and something you will know will feel great achieving.
• Read about others – I love reading about people in my industry to find out what motivated them to reach the level of success they have and also to find out how they did it. Enthusiasm is  contagious, so I love to read about people that are motivating and positive.
• Know your job – When you learn all you can about your chosen craft you will understand what it is going to take for you to     become successful. Being armed with knowledge helps spark your enthusiasm because you can create a step-by-step plan to become the best.

 You don’t necessarily need more talent or ability than anyone else to become successful. (Of course it helps to have some talent and ability!!)  Feeling passionate about what you do can get you much further than the person who may have a degree in your field.

If I had to elect who was going to run my beloved football club and the choice was between someone who had multiple university degrees or someone who had left school young but lives and breathes footy, knows the ins and outs of the club, can motivate the committee and players and who will do whatever he or she can to help the club succeed – well, I know who I would be picking.